Re-platforming Might Help Your Marketing Efforts0
Unlike mobile shopping or other hot areas of Ecommerce, migrating platforms is not always something developers and marketers look forward to. Perhaps with justification. But as cross-channel shopping behavior becomes more prevalent in the retail & distribution industry, savvy companies are paying greater attention to the strategic importance of their online business capabilities. To successfully adapt to these behavioral changes, it will be critical for retailers to think differently and if necessary, double down with their re-platforming efforts.
CMS2CMS (above) for example and other re-platforming apps luckily can help. With any kind of migration, there’s going to be manual work involved for sure, especially on the backend. That said, the modularity and open source nature of popular CMS’s today – like WordPress, Joomla, Drupal etc – and leading ecommerce platforms like Magento – make the whole process much easier. Add apps and services specifically dealing with migration, and it can be argued re-platforming has never been easier.
Where many first- or second-generation e-commerce implementations were focused on getting the technology infrastructure in place to sell online, today’s objectives, approach and outcomes are different. In essence, the effort must be treated as transformational rather than as a technology implementation. All of this means you’re probably going to be re-platforming a lot.